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Purchasing construction materials from local vendors offers many advantages to customers and their communities. At Venzer, our platform makes it easy to find the best material vendors in the U.S. for residential and commercial renovation projects.
Here are some statistics about the value of buying locally on Venzer, which supports why we have made this a key priority for our customers and vendors. While these examples are based on research in the U.S., we will also be expanding to add vendors to support communities in Canada in 2025, and grow to reach communities in Europe in 2027.
Support Your Local Economy and Create Jobs
According to the American Independent Business Alliance, local businesses return approximately 48% of their revenue to the local economy, compared to only 14% by national chains. This means that purchasing from local vendors significantly boosts local economic growth and job creation. Venzer is an exciting platform that is positioned to help local vendors grow their business by bringing them to the front-line of the internet race.
Venzer’s modern look and feel provides more exposure to a new generation of local vendors and customers.
Provide Environmental and Sustainability Benefits
Local sourcing can significantly reduce transportation emissions, and contribute to a lower carbon footprint. On average, locally sourced products travel dramatically less than non-local products. Having access to material vendor data on Venzer is quintessential to helping reduce the carbon footprint in today's highly conscientious generation against climate change.
Local vendors, as well as many national ones, often emphasize sustainable practices and materials, reducing the environmental impact and promoting eco-friendly construction practices. Venzer is working on offering more filters and searching capabilities highlighting certified, sustainable, material vendors.
Deliver Community Value and Increase Customer Loyalty
Local businesses are more likely to contribute to community initiatives, charities, and local events. In fact, according to Fundera, small businesses donate 250% more than large businesses to community causes. And this aligns incredibly with Venzer’s mission: to create a community of vendors and customers that can trust each other during the building process.
A consumer survey by IPX1031 reports that 57% of Americans are willing to pay more to shop at local businesses. This demonstrates strong community support and loyalty towards local vendors' information or data.
But how do we build loyalty in the construction industry? Venzer believes in vendor transparency, and clarity of product sourcing is the crux of the issue. The more we educate ourselves about materials, and get to know our local vendors, the more we can vouch for them. That helps to build loyalty.
Check out one of our Vendor stories here.
Experience the Economic Multiplier Effect and Business Growth
The Local Multiplier Effect (LME) indicates that money spent at a local business has a greater economic impact on the local community. Studies show that independent retailers return more than three times as much money per sales than chain competitors. Venzer provides a list of local material vendors for customer renovation projects, which helps to support the LME.
Industry research has also indicated that areas with a high density of locally owned businesses have experienced higher per capita income growth compared to areas dominated by national chains. Venzer is here to help increase income growth locally by bringing them more high profile customers, architects, property managers, contractors, etc.
Adapt to Consumer Preferences and Trends While Increasing Community Resilience and Stability
Recent surveys indicate that most Americans make an effort to shop at local businesses to support their communities. The good news is that you can now shop for your local vendors via Venzer’s search engine!
Local sourcing also reduces dependence on global supply chains, which can be vulnerable to disruptions. This stability is crucial for timely project completion and cost management in construction.
According to U.S. Trade Representative Katherine Tai, “When efficiency and low cost are the only motivators, production moves outside our borders,” she said, calling it a “race to the bottom, where exploitation is rewarded and high standards are abandoned in order to compete and survive.”
Venzer’s focus is ot only about low cost and efficiency, it’s about community, high quality data, and building trust.
Studies have shown that communities with a high proportion of locally owned businesses are more resilient to economic downturns. For example, during the 2008 recession, local economies with smaller businesses experienced lower unemployment rates and faster recovery.
To ensure resilience in communities, Venzer takes a world-class approach for vetting vendors with these verification methods:
These statistics underscore the significant value of buying construction materials from local U.S. material vendors, highlighting benefits such as economic growth, environmental sustainability, resilience, community support, and enhanced consumer loyalty.
We launched Venzer in 2023 and we are proud to announce it will reach 100,000 new material vendors this year in the USA alone. We are dedicated to helping local customers find everything they need in one place to make decisions on their construction projects, while saving time and money, developing high-quality projects, and supporting their local economies.
To learn more about Venzer be sure to visit https://venzer.com.
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